Owned and operated by Merlin Entertainments, Legoland is a chain of family-friendly amusement parks and resorts themed around the Lego toy bricks. These massively successful parks have locations in several countries, such as the United States, United Kingdom, Denmark, Germany, Japan, Malaysia, Dubai, and China.
Long lines lead to frustration and inconvenience for visitors. This can be especially problematic for families with young children, who may become restless or bored while waiting in line.
In addition, long car lines can also create traffic congestion, pollution and safety hazards on nearby roads that may impact local communities and businesses. This leads to complaints and negative publicity, which harms the reputation and revenues of the amusement park.
That is why the Legoland team decided to radically change their approach and upgrade their visitors’ experience while also getting the most out of their parking assets. It was essential for them that the parking user experience be easy, quick, and efficient whilst reducing any potential lost revenue.
HUB Parking was the integrator in charge of creating the new Legoland Pre-booking, gateless, Free-Flow ticketless parking based on LPR, using Survision Micropak cameras.
Now Legoland New York and Legoland California entry lanes are fully free flow while exiting lanes gates are equipped with LPR to decide to open the gate if prepaid or to activate a pay station otherwise.
You can pre-book parking in other amusement parks, but you still have to wait in line like everybody else to validate the payment. In the new Legoland Free-Flow parking you can Prepay your ticket and the LPR system will associate your license plate with your payment, so there is no need to perform any manual check.
No lines to access the park (and no impatient kids screaming in the back of the car!). Just one LPR camera per lane catches the visitor’s license plates on the go while driving at any speed to the Parking lots.
When exiting the park, LPR system will check your payment status and if Prepaid, it will open the barrier and let you go without stopping
If your plate couldn’t be read at the entrance or if you didn’t Pre-book, the system will instruct you to make payment at the Pay Station
This digitalization process allows the collection of behavioral and transactional information on every visit, which allows Merlin to have a better understanding of their customers and an opportunity to tune up their service.
It is hard to imagine an amusement park without Parking waiting lines, but this is the happy truth for Legoland and their new enhanced Parking customer experience: visitors can now skip the parking line step and go straight to the fun part!
High performance LPR camera for the most challenging sites such as very short distances and open angles
More affordable, smaller yet very fast and precise LPR camera, ideal for barrier or totem embedding
The world's smallest LPR camera for security and on-street parking control
Ideal for ITS and Tolling, this powerful camera works at large distances and very high speeds
Compact and affordable LPR camera with 4G connection, designed for Smart city
Despite the country or region, even Vanity Plates!
Lights, protection and connection are integrated into the LPR Cameras
LPR is performed in the LPR cameras firmware
LPR can be triggered by external device or by the license plate itself
Neural networks are used to learn from every plate read and increase performance over time
Up to 155 mph (250 km/h)
The shortest distance (from 5ft!) at the highest accurate reading speed (20ms)
You do not need more than 1 Survision LPR camera to get LPR working
Software tools for system integration or app building
Satisfied or refunded!
We ensure a certain range of LPR reading rates that will satisfy your needs, burn it in a contract and then make it true; otherwise we will refund 100% of your payment.